This Saturday, November 24, is Small Business Saturday! It’s a great occasion to kick off your holiday marketing and get customers in the door. While small businesses may not have access to expensive marketing gimmicks, you can make up for it in creativity and excellent customer service, and utilize the many resources available to small business owners.
Women entrepreneurs contribute significantly to America’s economy and women are opening businesses at higher rates than their male counterparts. While women entrepreneurs face unique challenges around issues like accessing capital and finding mentors, they are increasingly optimistic. Bank of America’s 2018 Women Business Owner Spotlight found 58% of women business owners expect to increase revenue in the coming year, up from 44% in 2017.
Kateri Gutierrez co-founded Collective Avenue Coffee in Lynwood in 2016 with big dreams of what the business could do for her community. As her business has grown, this commitment to community has become the foundation of Collective Avenue Coffee, from it business structure to its mission and even how its funded its growth.
On July 24, Small Business Majority launched its new Women’s Entrepreneurship Program in Los Angeles, a special initiative offering tools and resources for female entrepreneurs to succeed. Women—especially women of color—are one of the fastest-growing segments of our economy, but they continue to be at a disadvantage in critical business indicators.
A few years ago, Rachel Bernier-Green was looking for an outlet from the stress of her intense job at a multinational accounting firm and discovered a passion for baking. It didn’t take long before friends and family were encouraging her to sell her baked goods to the masses. Rachel founded ‘Laine’s Bake Shop, LLC in 2013 using a shared kitchen space, working on the side to get her business off the ground. After a few years of baking part-time, Rachel decided to finally quit her job and start a bake shop full-time with her husband Jaryd.
Throughout Women’s History Month, we celebrate the economic, social and political contributions that women make to our world. Women account for roughly half of the American workforce, attain higher levels of education than men and are an increasing share of primary or solo breadwinners. There is no doubt that for America to thrive, we must promote the economic empowerment of women. Central to women’s economic success is women’s entrepreneurship, which contributes significantly to overall economic growth and prosperity.
Three months ago, we were sitting at a bar in Brooklyn complaining about our jobs. We had no idea this all-too-common conversation would lead us to quitting those jobs and starting our own business. We’ve known each other for eight years, since meeting as magazine interns in college, and, though our career paths never overlapped, we had always wanted to work together. Our belief that teen girls deserve to feel informed and empowered inspired us to start Clover, a daily email newsletter and community for high school and college-aged girls.